The National Automobile Dealers’ Association (NADA), which represents nearly 1 500 members, most of whom are franchised motor dealers in South Africa, is urging car buyers to put their faith in dealers.

Brandon Cohen, the National Chairperson of NADA, advises consumers to exercise caution in their choice of dealerships. He emphasizes dealerships with established reputations of trustworthiness are better positioned to deliver exceptional service.

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NADA, he explains, extends beyond its traditional role as an industry association. It actively engages in discussions, shapes legislation, and collaborates with key industry players to address pressing issues affecting dealerships within the automotive sector.

“At the core of NADA's mission is the assurance of recourse for consumers transacting with our trusted franchise dealerships. Our affiliated dealerships embody transparency, integrity, and consumer-centric values," says Ryan Seele, an executive member of the NADA National Executive Committee.

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Trust, according to NADA, is not only vital for attracting new buyers but also for retaining existing customers. NADA-affiliated dealerships take pride in supporting manufacturers’ warranties and offering comprehensive after-sales support through highly trained technicians, thereby fostering enduring relationships built on trust.

These dealerships are staffed with technicians who are well-versed in both the brand and technology and who undergo continuous training to meet international standards, ensuring they are well-equipped to handle the evolving automotive landscape.

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NADA-affiliated dealerships generally offer warranties on parts that exceed the CPA rule of six months. This commitment provides customers with peace of mind and ensures that during the warranty period, repairs are conducted at no additional cost.

NADA members supply and install OEM-approved parts during warranty, repair, or service-related work. This commitment to using original parts safeguards the highest standards of customer safety. Additionally, the disposal of waste follows stringent environmental requirements, reinforcing the responsibility of NADA-affiliated dealerships.

"The enduring relationship between consumers and dealerships not only facilitates informed decision-making but also fosters a sense of confidence in selecting a vehicle that aligns seamlessly with individual needs and preferences," says Cohen.

“The influx of new vehicles with cutting-edge features has heightened the desire for a hands-on experience before making a purchase. Trusted dealerships, serving as the bridge between consumers and the latest automotive innovations, understand the importance of this tactile engagement. They can provide consumers with the requisite advice and selection of features for their budget and needs.

"Fortunately, South Africa has many dealerships that can compete on the world’s stage in all aspects of running a successful retail motor business and who have built up and maintained wonderful reputations of trust.

“NADA and its members stand unwaveringly as advocates for adherence to the NADA and the Consumer Protection Act's Codes of Conduct for the Automotive Industry. Serving as the esteemed voice of the dealer in South Africa, NADA plays a pivotal role in upholding the standards essential to the automotive sector's integrity and success.”  

Colin Windell