The top award for automotive design for this year has been bestowed on the Volvo EX30 by the Red Dot Awards competition that is judged by a panel of 39 experts from around the world - giving the car 93/100 points.
The award recognises excellence in design based on the principles of good design: the quality of function, the quality of seduction, the quality of use and the quality of responsibility.
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“The Volvo EX30 embodies Volvo Cars’ design values in a smaller format and is a showcase in premium Scandinavian design where form follows function,” says Jim Rowan, CEO at Volvo Cars.
“The Volvo EX30 shows the lowest carbon footprint of any fully electric Volvo car to date and is designed to be as safe as you’d expect from a Volvo car. It’s is packed with cutting edge technology and a perfect fit for today’s market as a growing number of car buyers switch to electric cars.”
The Volvo EX30 features a long wheelbase, large wheels and equal overhangs bring balance and refinement to the exterior. Use of natural and recycled materials in the car serve as a step towards our sustainability targets. Additionally, we utilised the space in the electric vehicle and created a centralised theme for everything from storage to controls and screens, resulting in a flexible space with premium proportions.
Colin Windell
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