Johannesburg, 6 March 2026 – Lexus South Africa is excited to announce its partnership with LIV Golf - the global golf league blending world-class competition with entertainment and culture to grow the game worldwide. The partnership marks a dynamic new chapter in Lexus’ commitment to innovation, luxury experiences and the pursuit of excellence. The partnership will see Lexus as the official vehicle partner of the LIV Golf South Africa tournament set to take place at The Club at Steyn City on 19-22 March 2026, marking a first-of-its-kind collaboration for both brands in the local market.
As the official vehicle partner, Lexus South Africa will provide 45 premium vehicles – including the GX, RX, NX, and newly-launched fully electric RZ – to support tournament operations, player mobility and official transport requirements throughout the event, reinforcing the brand’s position as the leader in luxury mobility and guest experience.
“Our partnership with LIV Golf South Africa reflects Lexus’ commitment to creating remarkable experiences that go beyond the drive. Being part of the LIV Golf event on home soil is a powerful opportunity for us to connect with a new generation of sports and lifestyle audiences, while showcasing the performance, design and refinement that defines the Lexus brand. We’re proud to support a platform that brings world?class sport closer to fans, both on and off the course,” said Glenn Crompton, Vice President Marketing at Lexus South Africa.
The partnership represents a major milestone for Lexus South Africa and LIV Golf, uniting two brands that share a commitment to performance, innovation and premium experiences.
Commenting on the partnership, Chris Bentley, LIV Golf’s Regional Managing Director of South Africa, said, “LIV Golf South Africa is one of the marquee events on our global schedule, and we’re thrilled to have Lexus South Africa as our main vehicle partner. This collaboration reflects LIV Golf’s ongoing and shared commitment to working with major brands to elevate the player and event experience and provide premium value on a global level. This partnership strengthens our local presence and will enhance the experience for players, partners, and fans alike.”
The event will feature a family friendly environment amid a festival-like atmosphere that features four nights of concerts, an immersive Fan Village, premium food experiences with local chefs, a dedicated Family Fairway, and premium hospitality offerings. In addition to fleet support, Lexus will activate on-site throughout the weekend, bringing the brand to life through an interactive fan experience that reflects its leadership in innovation, technology and design. Alongside immersive brand experiences from Lexus, the experience will offer fans a world-class golfing spectacle.
Tickets for LIV Golf South Africa 2026, taking place 19-22 March at The Club at Steyn City are available now at LIVGolf.com. Fans are encouraged to purchase early, as inventory is limited. To learn more about Premium Hospitality packages and corporate experiences, visit the hospitality page. Specialty-priced group tickets are also available for parties of 10 or more and for anyone who is a teacher, a first responder or military member. Children aged 12 and under receive complimentary Grounds Pass admission (one per paying adult). For details on parking, transportation, accessibility, and daily logistics, visit the event page here.
LIV Golf South Africa forms part of LIV Golf’s 14-event global schedule and is expected to attract both local and international spectators. It further positions South Africa as a premier destination for world-class sporting events alongside other LIV Golf events in Hong Kong (5-8 March), Singapore (12-15 March), Mexico City (16-19 April), United Kingdom (23-26 July), and New York (6-9 August).
For more information about LIV Golf, visit https://www.livgolf.com/.
For information on the range of Lexus vehicles, visit www.lexus.co.za.
For Lexus and lifestyle content please visit Lexus Life: www.lexus.co.za/lexus-life.
