iCAUR used its 2026 International User Summit in Wuhu, China, to unveil the new V25, which completes the V-Series line-up alongside the V23 and V27. The V25 sits between its two siblings and combines the brand's boxy SUV styling with a choice of range-extended electric (REEV) or battery-electric (BEV) power, intelligent all-wheel drive and more than 20 integrated interfaces for vehicle customisation.
It continues iCAUR's Future Classic design approach, keeping the upright proportions, round headlights and squared-off profile used across the V-Series. A height-to-width ratio of 0,96 gives it an almost square stance, while a flat front end, clamshell bonnet, upright windscreen, side-opening tailgate and full-size spare wheel add to its traditional off-road-inspired look.
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The boxy shape is also meant to make the most of the space inside. iCAUR claims a longitudinal space efficiency of 66,4%, and the cabin has 41 storage compartments. Luggage capacity comes to as much as 1 549 litres, and the BEV version adds a front luggage compartment plus 22 litres of underfloor storage.
The front seats fold flat to create a resting area together with the rear seats, which iCAUR says adds versatility for outdoor use. Cabin features include an opening panoramic sunroof with a powered sunshade, heated and ventilated front seats with electric adjustment, driver's seat memory and a 15-speaker sound system.
Two powertrain configurations will be offered. The REEV version uses iCAUR's Golden REEV system, in which the combustion engine works mainly as a generator to support electric driving. iCAUR claims a maximum thermal efficiency of 44,5% and a fuel-to-electricity conversion rate of 3,71 kWh/litre. Drivers can choose between Forced EV, EV Priority, Hybrid, Fuel First and Forced Charge modes depending on conditions and energy needs.
All-wheel-drive versions use the i-AWD system together with the i-SWIFT Agile Handling Platform. The dual-motor set-up produces a combined 335 kW and 505 Nm, with torque distribution and the use of two- or all-wheel drive adjusted to suit road conditions.
The V25 was also developed with towing and outdoor use in mind, with a rated towing capacity of 1,8 tonnes and up to 6 kW of vehicle-to-load output for powering external equipment.
Its body structure uses 80% high-strength and advanced high-strength steel and has a claimed torsional stiffness of 30 000 Nm/degree. Occupant protection includes seven crash bags, among them a front-centre bag, and dual-stage load-limiting seat belts.
Available driver-assistance systems include adaptive cruise control, lane-departure warning, forward-collision warning, autonomous emergency braking, blind-spot detection and driver monitoring, while a 540-degree surround-view camera and automated parking assistance are also offered.
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Customisation is a significant part of the V25's design, with more than 20 factory-integrated interfaces intended to take accessories without owners having to modify critical vehicle systems. iCAUR says about half of its customers globally already personalise their vehicles in some form.
"The V25 is an important addition to the iCAUR lineup, because it broadens what the marque can offer without moving away from the design character that defines the range," says Shannon Gahagan, head of brand and marketing for iCAUR South Africa and OMODA & JAECOO South Africa.
"Globally, consumers are looking for distinctively styled vehicles, but they also expect genuine versatility. The combination of electric and range-extender powertrains, all-wheel drive capability and extensive customisation will give the V25 the kind of flexibility that is particularly relevant to iCAUR customers," Gahagan added.
The summit also provided an update on iCAUR's international expansion. The brand says it is now represented in more than 40 countries and regions, and cumulative global sales of the V23 have passed 100 000 units. The V23 received a Red Dot Design Award in 2026, while the V27 took the Best Interior Design Award in the Premium Car Category at the 2026 Torino Automotive Design Award.
iCAUR plans to be present in more than 70 markets during 2027 while continuing to develop sales and service operations with local partners.
The company is also introducing dedicated customisation areas in its global retail network, where customers can view and specify accessories and personalisation options through dealerships. Three officially customised models debuted at the summit: the V23 Forge, V25 Game Changer and V27 Sun Roam. The V25 Game Changer draws on gaming culture, with controller-inspired details and joystick-inspired colour accents. iCAUR says all three are due to roll out to global markets from early 2027, with market-specific accessory ranges also planned.
With the arrival of the V25, the V-Series now comprises three distinct models built around a common design approach. The V23 remains the compact battery-electric offering, the V25 broadens the range with BEV and REEV powertrains and greater versatility, and the larger V27 sits at the upper end of the line-up.
Market-specific specifications, pricing and launch timing for the V25 will be announced closer to its introduction in individual markets.
Colin Windell for Colin-on-Cars in association with
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