iCAUR South Africa has introduced a factory-supported personalisation programme that enables customers to modify their vehicles through wraps, decals, accessories and body styling enhancements. The offering marks a departure from conventional aftermarket modifications by integrating customisation directly into the ownership framework from the point of purchase.
According to iCAUR, the intention is to give owners the latitude to tailor their cars in ways that better align with individual tastes and preferences.
The V23 model has emerged as a particularly suitable candidate for this treatment. Its boxy silhouette, unusual proportions and clearly delineated body sections lend themselves to colour separation, graphic overlays and bolt-on accessories. The design language appears to invite experimentation in ways that more streamlined shapes do not.
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Shannon Gahagan, National Brand and Marketing Manager at iCAUR and OMODA & JAECOO South Africa, says the company wants its vehicles to feel like a choice rather than a default.
Early customer responses have included colour-blocking treatments on selected V23 panels, with choices ranging from muted pastel applications to darker wraps that extend from the beltline upward. The wrap system also accommodates custom graphics or corporate livery without the permanence associated with repainting. Customers are able to refine their concepts with input from iCAUR’s approved specialists, who also manage the installation process.
The company frames personalisation as a broad spectrum rather than a niche service. Customers can opt for modest additions such as decals or contrasting sections, or more comprehensive transformations. These choices are available before the vehicle is purchased or at any subsequent stage of ownership.
The current wrap selection includes several configurations, with pricing structured according to coverage area. A full vehicle wrap is priced at R35 000, while a half wrap costs R18 000. Side-only applications are available at R12 500 and individual panels such as the bonnet or boot are priced at R3 600 each. The cost of wrapping may be included in the vehicle financing arrangement.
Beyond wraps, the brand offers a growing catalogue of interior and exterior accessories, including phone holders, GoPro mounts, roof racks, side ladders and luggage boxes. For V23 owners seeking a more pronounced aesthetic shift, body kits with either retro-inspired or futuristic design cues are also available.
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The installation process is managed by iCAUR’s preferred specialists, who use Avery MPI 1105 Super Cast film with DOL 1460Z laminate. The material measures approximately 100 microns in thickness and carries a projected lifespan of up to 10 years, while also serving as a protective barrier over the factory paintwork. The wraps are backed by a three-year fitment warranty covering lifting or peeling, with manufacturer fade protection applicable for one year on horizontal surfaces and two years on vertical panels.
Removal and replacement of the material can be carried out without compromising the underlying paintwork when proper techniques are observed. Regular cleaning is advised, particularly after exposure to bird droppings, acidic rain residue or other substances that may degrade the film over time.
All modifications are required to comply with safety, warranty and roadworthiness standards. Wraps and accessories may not obscure visibility, interfere with lighting systems, number plates, cameras, sensors or any other safety-critical equipment.
Gahagan added the goal is to make personalisation attainable while preserving the vehicle’s structural and functional integrity. She described iCAUR owners as active participants in the brand’s identity, contributing to its character through their individual choices.
Colin Windell for Colin-on-Cars in association with
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