MG's revival in South Africa under the stewardship of SAIC Motor Corporation signals a notable transformation in the automotive landscape. As a brand rooted in British heritage, MG's modern iteration has adapted to the evolving demands of today's market.
SAIC's strategic management has led to a revitalised portfolio, with the ZS and HS models standing out as key players in this resurgence – doing exceptionally well in the UK and Australian markets.
Historically, MG was celebrated for its classic sports cars, but its new direction showcases a commitment to innovation and contemporary design. The ZS and HS models epitomise this shift, offering a blend of modern aesthetics, technological advancements, and practicality. This approach has enabled MG to resonate with a new generation of consumers who seek both style and functionality in their vehicles.
By leveraging its historical reputation and combining it with SAIC's resources and expertise, MG has managed to position itself as a viable option in a highly competitive market. The emphasis on affordability, coupled with the introduction of advanced features is likely to be a key driver in capturing the interest of South African motorists.
SAIC's influence is evident not just in the product offerings but also in MG's marketing strategy, which has been pivotal in reshaping the brand's image. The focus on digital engagement and direct consumer interaction has helped foster a renewed sense of loyalty and enthusiasm for the brand.
We do have a couple of MG models on offer but keep checking back as interest in the new brand grows
The ZS Model
The ZS model from MG positions itself as a formidable option within the compact SUV market, which is experiencing rapid growth globally. Aesthetic appeal plays a significant role in the ZS's allure, with its sleek and modern exterior design capturing the attention of a diverse consumer base. The vehicle offers a spacious and comfortable interior, well-suited for both urban commuting and longer journeys.
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Technological features are a strong selling point for the ZS. The model comes equipped with a variety of advanced amenities such as a user-friendly infotainment system, a comprehensive suite of safety features, and convenience options like keyless entry and start. These attributes enhance the driving experience and cater to the needs of tech-savvy customers.
Under the bonnet, the ZS has a 1,5-litre petrol engine producing 84 kW and 150 Nm with a claimed average fuel consumption of 7,1 l/100 km.
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The HS Model
The MG HS model is a sophisticated entry in the SUV segment, balancing performance and luxury to cater to discerning drivers. Its exterior design is both sleek and robust, making a striking impression on the road. Inside, the cabin is adorned with premium materials and features that enhance comfort and convenience, such as leather upholstery, a panoramic sunroof, and ambient lighting.
Power for the HS comes from a turbo-petrol 1,5-litre engine with 125 kW and 175 Nm with fuel use claimed at 6,9 l/100 km. This will be joined later by a 2,0-litre variant.
Safety is a priority for MG, and the HS is equipped with a comprehensive suite of safety features. These include adaptive cruise control, lane-keeping assist and automatic emergency braking.
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In terms of technological integration, the HS does not disappoint. It boasts a sophisticated infotainment system with a large touchscreen, offering seamless connectivity options such as Apple CarPlay and Android Auto. The inclusion of advanced driver-assistance systems further cements the HS as a modern, tech-forward vehicle.
According to Sky Zhang, General Manager for MG Motor South Africa, the brand is confident of replicating its international success locally. “We are launching with 30 dealers and have plans to expand further over the next two years,” Zhang revealed. “Driving tastes vary significantly across regions, and we’ve made a point of tailoring our vehicles to meet these specific needs.
“This approach ensures MG is not just another affordable car but a brand with a unique identity that resonates with mainstream markets.”
A National Parts Distribution Centre in Isando, Kempton Park, has already been set up, ensuring a steady supply of high-quality parts to minimise downtime for customers.
Looking ahead, MG has ambitious plans for South Africa, including the introduction of hatchbacks, hybrids, and mainstream electric models. “We want South African customers to have access to the latest automotive innovations from MG,” Zhang hinted, urging fans to ‘watch this space’.”
And, no mention of MG would be complete without including its halo model – the Cyberster.
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Featuring dual electric motors and all-wheel drive with 375 kW on the front wheels and 275 kW on the rear wheels (250 Nm front, 475 Nm rear), the stunning looking sportster that carries hints of the MG TF and MGB in the design will do 0-100 km/h in 3,2 seconds and top out at 208 km/h.
The 77 kWh battery offers a driving range of 443 km, consuming energy at 19,1 kWh/100 km.
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Features include a double wishbone front suspension, 5-link rear suspension, launch control, electronic diff lock, one-pedal drive mode, four drive modes (Comfort, Sport, Custom, Super Sport), four regenerative braking modes, 20-inch machine-faceted alloys, 7-year / unlimited km warranty (5 years / 200 000 km vehicle and 7 years / 250 000 km on powertrain plus a 5-year / 100 000 km Maintenance Plan.
Pricing will be announced at the actual launch in January.
Colin Windell for Colin-on-Cars in association with
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