Chery Southern Africa doubled its sales in 2023 to become the number two in the SUV market.

“We are very happy with the news Chery is one of the most popular SUV brands in the country,” says Tony Liu, deputy general manager of Chery South Africa“If you consider that Chery sellsonly SUVs, our doubling of sales and overall ranking is very impressive.

“Our 10-year / 1-million km engine warranty remains unmatched in South Africa. Chery also pioneered the inclusion of value-added services in the sales price, including rim, scratch and dent repair and even a take-me-home service,” says Liu.

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On the other end of the luxury spectrum, Chery launched the Tiggo 7 Pro MAX and Tiggo 8 Pro MAX  that added more specification and engine power.

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To support its rapidly growing car parc, Chery also opened a new parts warehouse in Gauteng. Designed to deliver parts and components to every Chery dealer every day, the new warehouse covers more than 7 000 square metres and carries an average of R70-million in parts at any given time.

“With our new parts warehouse we have been able to achieve an immediate fill rate of 98% and a 99% claim approval rating on our mechanical warranties,” says Liu.

Colin Windell