Mazda South Africa is looking to up its game for 2025 following its relocation to new premises and the promise of a number of new products including the CX-80, a premium seven-seater PHEV, the all new CX-5 Next Generation, the Mazda 6 e and CX-60 PHEV.
Mazda South Africa is firmly committed to a promising future, asserts Bonite van der Merwe, Head of Finance: "We've strategically aligned with new suppliers, moved into modern facilities with long-term leases, and partnered with industry experts such as DSV to enhance efficiency. These operational advancements and collaborations highlight our dedication to growth and adaptability in the South African market."
The company's marketing strategy, built around the ‘Wonderrr Awaits’ campaign, has garnered international recognition and a prestigious local Orchid award.
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Deolinda da Costa, Head of Marketing and Communications, states: "Our customer-centric approach has received global accolades. We've seen exceptional engagement on social media, with consumers showing strong appreciation for the brand. This marks the beginning of more dynamic and creative initiatives aligned with consumer insights and Mazda's exciting product offerings."
“At Mazda South Africa, prioritising customer satisfaction is central to our philosophy. Inspired by the Japanese principle of ‘Omotenashi’ – thoughtful hospitality – we continuously enhance our services. New tools, including a cutting-edge CRM system, aim to redefine after-sales service with features like dedicated dealer support and WhatsApp-based assistance, making Mazda ownership seamless and rewarding.”
Henry Gerber, Head of Customer Service, emphasises: "Our focus is on you, the customer, ensuring an effortless and enjoyable ownership journey."
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In addition, Mazda SA is introducing a Courtesy Vehicle Experience to guarantee uninterrupted mobility during vehicle servicing or repairs, reinforced by its five-year, unlimited-kilometre warranty and service plan.
Daphne Greyling, Head of Sales and Dealer Network Development, proudly notes: "We are dedicated to delivering vehicles that not only meet but surpass customer expectations."
The dealer network is also undergoing strategic improvements to better serve customers.
"This is not about downsizing but about optimisation and innovation," explains Greyling. "We are strengthening our network to bring Mazda closer to our target audience."
Colin Windell for Colin-on-Cars in association with
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