The South African Endurance Series (SAES) has named Vodacom 4U as its official partner for the 2025 season, marking a strategic move to strengthen youth engagement and inclusivity within motor sport. The alliance, branded SAES Connected by Vodacom 4U, will focus on expanding opportunities for young participants in racing, engineering, and related fields across South Africa.
Vodacom 4U, recognised for its emphasis on youth development and digital solutions, will collaborate with SAES to deliver initiatives aimed at attracting and empowering emerging talent. The partnership will also introduce digital campaigns, behind-the-scenes access, and discounted ticket offers for Vodacom 4U customers.
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Bronwyn Makeen, CEO of Vodacom 4U, highlighted the initiative’s broader impact: “This collaboration is about creating pathways to opportunity. We aim to make motorsport more accessible, ensuring young enthusiasts can explore roles beyond the track—whether as engineers, support staff, or future drivers.”
Mihlali Mehlomakhulu, SAES Marketing Director, added: “Our goal is to break down barriers in motorsport by providing exposure and resources for aspiring talent. Through this partnership, we’re connecting local enthusiasts to global opportunities within the industry.”
The 2025 season will launch on 5 April at the Aldo Scribante Circuit in Gqeberha, featuring a five-hour endurance race. Further events include:
Killarney Racetrack, Cape Town (7 June)
Kyalami Grand Prix Circuit, Johannesburg (26 July)
Zwartkops Raceway, Pretoria (11 October)
Kyalami Grand Prix Circuit finale, Johannesburg (29 November
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Digital engagement will play a central role, with exclusive social media content and interactive experiences designed to connect younger audiences to the sport. The season will culminate in the Nine Hours of Kyalami, with tickets available from April 2025.
For updates and ticket details, fans are encouraged to follow SAES and Vodacom 4U’s official channels.
Colin Windell for Colin-on-Cars in association with
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