Daytona South Africa

Daytona is the brand custodian of choice for high-end sports and luxury vehicles in Sub-Sahara Africa. Home to the largest luxury car showroom in Africa, a state-of-the-art 8000sqm showroom and workshop facility situated in Melrose Arch. Built on an ethos of delivering luxury effortlessly to each customer that walks through our doors because luxury living is not just about owning luxury items; it is a way of life Daytona started its high-end luxury motor car portfolio in 2005 when it earned the license to represent some of the world’s most prestigious automotive brands in Sub-Saharan Africa. Over the years, Daytona has become synonymous with exceptional service, offering a curated selection of luxury cars, including marques like Ferrari, Lamborghini, Rolls-Royce, Bentley, and Porsche