AND THE 5 STARS GOES TO...
99.99% smiles. 0 returns worldwide. (1)
The most awarded tyres.
Its stunning performance and eye-catching precision can't help but turn heads and capture hearts.
THE TYRE BRAND CONSISTENTLY RATED 5 STARTS IN CONSUMER REVIEWS. (2)
The most awarded tyre brand by independent tests worldwide.
That’s not hype - that’s results.
| ???? | 1st tyre company to earn more than 100 J.D. Power awards. |
| ???? | #1 in Customer Satisfaction with Original tyres on Performance Sport Vehicles |
| ???? | Best tyre Technology from tyre Technology Expo |
CRITIC'S PICK FOR PERFORMANCE
From Porsche to Mercedes - AMG, the most demanding car makers worldwide only accept the best to equip their cars and share the spotlight. Naturally, that's Michelin.
(1) Based on Michelin's global internal quality tracker measuring the number of customers returns per million due to manufacturing quality issues (returns reported by dealers to Michelin's salesforce). Data collected worldwide, full year 2024.
(2) With an impressive 4,7/5 average rating from nearly 128,000 users, with more than 85% of reviews at 5 stars. Based on Michelin's internal survey between 2020 and 2024 worldwide. Michelin passenger car and van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR.
*MICHELIN’S most iconic tyre ranges sold in Africa & Middle-east markets have increased their longevity vs. their previous generation. Results based on tests done by DEKRA upon Michelin's request, for the following tyre lines: MICHELIN Primacy 5 tyres vs MICHELIN Primacy 4+ tyres (test 2024 on size 235/45R18); MICHELIN Pilot Sport 4 SUV tyres vs MICHELIN Latitude Sport 3 tyres (test 2018 on size 235/60R18); MICHELIN Pilot Sport 5 tyres vs MICHELIN Pilot Sport 4 tyres (test 2021 on size 225/40R18), & MICHELIN Pilot Sport 4S tyres vs MICHELIN Pilot Super Sport tyres (test 2016 on size 255/35R19).The sales of the new generation patterns (MICHELIN Primacy 5, MICHELIN Pilot Sport 4 SUV, MICHELIN Pilot Sport 5, and MICHELIN Pilot Sport 4S tyres) combined constitute 50% of our 2025 January to June 2025 MICHELIN brand PC/SUV tyre sales in Africa & Middle east region.
