In a dazzling display of automotive audacity, Alain Favey, the freshly minted CEO of Peugeot, seized the spotlight at the third E-LION DAY to unveil the brand’s turbo-charged vision for 2025. With the panache of a seasoned showman and the precision of an engineer, Favey declared: “Our future isn’t just about sleek cars—it’s about electrifying lives, forging partnerships, and putting pedal-to-the-metal on performance. Buckle up, 2025 is Peugeot’s year!”
Peugeot, already crowned Europe’s mainstream EV king, is not resting on its laurels. The brand boasts the continent’s widest electric lineup, and 2025 will see it shift gears further. Leading the charge? The high-octane E-3008 and E-5008 Dual Motor — a 242 kW all-wheel-drive beast — set to prowl into dealerships worldwide.
Peugeot E-4008
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For families craving space without sacrificing spark, the new 5-seater E-5008 arrives with a boot so vast it could swallow two large suitcases, one medium, and 12 small bags (or a small zoo’s worth of luggage).
But Peugeot’s electric promise is not just horsepower and storage. Buyers get an 8-year battery warranty, a Wall Box for home charging, and a Free2Move Charge Pass unlocking nearly a million charging points across Europe.
“Range anxiety? Not on our watch,” Favey says, referencing the E-3008’s 700 km range — enough to cruise from Johannesburg to Durban with some to spare.
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Peugeot’s EVs are not just fast — they are frugal. The E-208 and E-308 recently aced Germany’s ADAC Ecotest, clinching titles as Europe’s most efficient cars. Meanwhile, a battery preheating system, synced to cabin warmth, ensures frosty road trips do not turn into charging marathons. And for hybrid holdouts, Peugeot’s 48V Hybrid tech slashes fuel use by 15%, offering half of urban drives in whisper-quiet electric mode.
Favey’s mantra? “Electric driving should thrill, not intimidate.”
Peugeot’s EVs now come with a dashboard crafted from 40% recycled materials (E-3008 drivers literally lean on sustainability), while the brand’s ‘Allure Care’ programme offers Europe’s best warranty.
Peugeot’s heart beats green beyond the showroom. Partnering with Born Free, the brand is deploying Landtrek pickups to Kenya’s Feline Sanctuary, aiding lion conservation. Meanwhile, underwater explorers at Under the Pole get Peugeot wheels to ferry gear for oceanic research.
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“We’re not just building cars—we’re building legacies,” Favey stated.
Peugeot’s green ambitions stretch from factory floors to fjords. By 2030, all Stellantis sites will hum on 100% renewable energy (up from 60% today).
Colin Windell for Colin-on-Cars in association with
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