With 27 dealerships up and running and more on the way, Lepas has gone from rumuor to reality in a few short months and the Chery-owned brand is becoming a recognisable sight on highways and byways.
Lepas positions itself as a premium automotive offering, and it has landed with clear purpose. Behind it stands a dealer network built for the long run, along with a South African buying public that has shown real interest.
The brand operates under the Chery Group South Africa banner and that track record, along with the group’s existing infrastructure and experience, sits behind every Lepas vehicle and every Lepas showroom. Local customers aren’t taking a flyer on an unknown name. They’re buying into a brand backed by a solid track record.
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“What has struck me most during this rollout is the quality of the people who have chosen to partner with Lepas,” says Jay Jay Botes, General Manager of Lepas and Chery Group South Africa. “These dealers aren’t just sitting back and waiting for walk-ins. They are involved, they believe in what we’re building, and they care deeply about the experience each customer has from the moment they enter the showroom. We’re proud that Lepas has earned that level of trust across all 27 dealerships.”
Since the first Lepas showrooms opened, South African buyers have come through the doors informed, engaged, and ready to buy. The demand for a premium vehicle brand that doesn’t force buyers to choose between design, build quality and aftersales support has turned out to be not just real, but urgent.
“What we’re seeing from South African consumers isn’t just curiosity,” adds Botes. “It’s confidence. People are walking into our showrooms having done their homework. They understand the backing of Chery Group South Africa and what that means for their ownership experience. Our job is to make sure every single interaction in every showroom lives up to that trust.”
The rapid national expansion is backed by Lepas Care, the brand’s customer-focused ownership and aftersales programme aimed at giving buyers peace of mind from day one.
Through the growing dealer network and Chery Group’s support, Lepas customers have access to nationwide servicing, trained technicians, genuine parts, roadside assistance, and mobility solutions. To date, 39 service centres have been appointed nationally, offering solid geographic coverage. All dealer technicians have received full training before becoming operational, ensuring consistent aftersales service across the country.
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The Lepas L4 range comes with a 5-year/150 000 km warranty, a 5-year/75 000 km service plan, and for first owners, a 10-year/1-million km engine warranty. Lepas South Africa has also confirmed that its local lineup will expand, with the all-new L6 and L8 set to launch locally in the second and third quarters of this year.
Despite the speed of the rollout, Lepas has held firm on quality. Each of the 27 dealerships must meet the Lepas Dealer Excellence Programme, a set of non-negotiable standards covering how customers are welcomed, how vehicles are displayed, how technicians are trained, and how aftersales care is delivered.
That’s what premium means in practice, according to the brand. Not just polished floors and good-looking cars, but a consistent experience whether a customer walks into a Lepas dealership in Bruma or Table Bay. Every buyer deserves the same level of care, and at Lepas, that’s not a goal. It’s the rule.
The 27 operational dealerships are the foundation, not the limit. Lepas South Africa has confirmed that further dealer appointments are at advanced stages, with new openings expected in Waterfall and Pietermaritzburg in May.
Our Road Review of the L4 is coming soon. . . .
Colin Windell for Colin-on-Cars in association with
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