Broad Arrow Auctions, the collector car auction house backed by Hagerty, has posted $92,8-million (about R1,7-billion) in total sales from its second annual Las Vegas auction, held recently at Wynn Las Vegas as the official auction partner of Concours at Wynn Las Vegas.
Of the 84 lots on offer, 64 found new homes, a sell-through rate of 76%, and the single-day sale now ranks as the highest-grossing collector car auction ever staged in Las Vegas.
The headline result was a time-capsule 1997 Ferrari F50 showing just 106 miles, sold with a remarkable collection of original factory accessories for $18 705 000 (about R342-million) to a bidder in the room. It is the most valuable F50 ever sold at auction, beating the previous world record by more than $4-million.
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Ferrari dominated proceedings, with a 2025 Ferrari Daytona SP3 closing the sale at $18 540 000 (about R339-million). Finished in the Tailor Made shade of Verde Francesca over a two-tone Nero Alcantara and Mustard Aunde Jeans interior, the 81-mile car came from its original owner and set a new world record for a non-charity example of the model.
Other modern Ferraris setting records included a low-mileage, heavily specified 2014 LaFerrari at $8 805 000 (about R161-million) and a 2019 Ferrari 488 Pista in Giallo Modena with a two-tone stripe at $1 297 500 (about R23,7-million).
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Beyond Maranello, a one-of-80 2023 Bugatti Chiron Super Sport in two-tone Argent and Black Carbon over Havana upholstery fetched $4 570 000 (about R83,6-million). A track-focused 2015 McLaren P1 GTR by Lanzante sold for a record $3 415 000 (about R62,5-million), a bespoke 2019 Koenigsegg Regera made $2 645 000 (about R48,4-million), and a low-mileage 2009 Mercedes-Benz SLR McLaren Roadster in Arctic White over Silver Arrow Tobacco Brown leather achieved $747 500 (about R13,7-million), a new record for the model.
Broad Arrow says registered bidders rose 63% on 2025, with 35% bidding with the house for the first time, and no fewer than 10 new world auction records were set during the sale.
Top Ten Sales – Broad Arrow Las Vegas Auction 2026 | |||
1. | Lot 139 | 1997 Ferrari F50 | $18,705,000 |
2. | Lot 186 | 2025 Ferrary Daytona SP3 | $18,540,000 |
3. | Lot 178 | 2014 Ferrari LaFerrari | $8,805,000 |
4. | Lot 126 | 2003 Ferrari Enzo | $6,550,000 |
5. | Lot 122 | 2023 Bugatti Chiron Super Sport | $4,570,000 |
6. | Lot 180 | 2011 Ferrari 599 SA Aperta | $4,350,000 |
7. | Lot 165 | 2015 McLaren P1 GTR by Lanzante | $3,415,000 |
8. | Lot 162 | 2019 Koenigsegg Regera | $2,645,000 |
9. | Lot 152 | 1955 Mercedes-Benz 300 SL Gullwing Coupe | $1,930,000 |
10. | Lot 168 | 1934 Mercedes-Benz 500 K “Spezial Roadster” | $1,765,000 |
Colin Windell for Colin-on-Cars in association with
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