Kyalami, Gauteng – South Africa’s automotive landscape is being reshaped by younger consumers and a rapid influx of new technology, from hybrid powertrains to all-electric offerings, as revealed at the 2025 Festival of Motoring.
Despite global economic headwinds, the local market remains resilient. WesBank's Head of Vehicle Ecosystem Development, Declan Jones, highlighted that millennials are a dominant force, with those under 35 accounting for 45% of the bank's customer base.
"The ongoing trend of consumers seeking affordability has led to longer finance terms," Jones stated. In July 2025, the average contract was 72 months for new cars and 76 months for used vehicles.
A key growth area is the New Energy Vehicle (NEV) sector. From January 2022 to July 2025, WesBank financed 287 battery electric vehicles (BEVs), with the used market—including demo models—making up a significant 49% of that figure.
"Tracking the NEV market in its entirety, including pre-owned vehicles, is critical for future planning, from the rollout of charging infrastructure to potential incentives," said Jones. He noted the used market provides a vital, more affordable entry point for consumers.
NADA Chairperson Brendon Cohen described 2025 as a "strong year for local car dealers," attributing it to new brands, healthy inventory, stable fuel prices, and interest rate cuts. However, he confirmed financial strain is keeping the sub-R400 000 segment as the market leader.
"In the absence of any major shocks, we should see sustained growth despite the relatively slow pace," Cohen concluded, anticipating muted growth due to economic pressure.
Amid this backdrop, several manufacturers unveiled significant new models for the South African market.
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Chery is accelerating its electrification strategy, showcasing its Chery Super Hybrid (CSH) lineup. The range is headlined by the Tiggo 9 CSH, available in front-wheel drive Pinnacle and all-wheel drive Vanguard variants.
The Pinnacle uses an 18,3 kWh battery for a combined 280 kW and 610 Nm, offering 90 km of electric range. The Vanguard boasts a 34,4 kWh battery, 455 kW, 920 Nm, and a 160 km electric range. Both can achieve a total range of up to 1 400 km, with fuel consumption as low as 1,4 l/100 km.
"2025 has been a milestone year for Chery in South Africa," said Verene Petersen, National Brand and Marketing Manager. "We’ve introduced several new hybrids because we want to make electrified motoring accessible to more South Africans."
The lineup also includes the Tiggo 7 CSH, Tiggo 8 CSH, and South Africa's most affordable hybrid, the Tiggo Cross HEV, which starts at R439 900.
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iCAUR, a new player, announced its plans to enter the local market in 2026, promising to "spark a new era of choice." The brand debuted its 03T and V23 electric SUVs, both offering up to 500 km of range and all-wheel drive.
The V23 features a retro-inspired design with extensive customisation, including up to 24 interchangeable pieces. In 2026, the entire iCAUR range will also feature Chery’s "Golden Range Extender" REEV technology for added peace of mind on long trips.
"2026 will be the year of choice and creativity," said Shannon Gahagan, iCAUR's National Brand and Marketing Manager. "We are introducing a line-up that gives people the freedom to mix, match, and make life their own."
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Subaru launched the sixth-generation Forester, sharpening its best-selling model with a new design, refined cabin, and advanced safety. Powered by a 136 kW 2,5-litre Boxer engine with symmetrical all-wheel drive, it retains its class-leading 220 mm ground clearance.
The range starts with the 2.5i Field at R699 000 and extends to the premium 2.5i Premium at R830 000. All models come standard with the latest EyeSight driver assist technology, which now includes an Emergency Driving Stop System that can safely halt the car if the driver becomes unresponsive.
"The Forester has an incredible heritage and has consistently delivered what South Africans want: safety, versatility, and genuine all-road ability," said Nteo Nkoli, Subaru's National Marketing Manager.
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Volkswagen generated significant excitement with the reveal of the updated Golf GTI, arriving in Q4 2025. The iconic hot hatch now produces 195 kW, up from 180 kW, enabling a 0-100 km/h time of 5,9 seconds. It features a sharpened exterior design with new LED lighting and a completely new infotainment system.
A fully loaded Limited Edition launch model will be offered at R908 000 to accelerate its introduction.
Volkswagen Commercial Vehicles expanded the Amarok range with a powerful new 222 kW 2,3-litre turbo-petrol engine in the PanAmericana derivative, paired with a 10-speed automatic transmission.
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Furthermore, the all-new Transporter was unveiled, set for launch in September 2025. It offers more space, a higher payload of up to 1,33 tonnes, and greater towing capacity (up to 2,8 tonnes). It will be powered by new 2,0 TDI engines with 81 kW, 110 kW, or 125 kW outputs, and will be available in Crew Bus, Kombi, and Dropside Double Cab body styles.
Colin Windell for Colin-on-Cars in association with
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